FIRM UP! is a great product to use when transitioning to a new or different food (diet). The fiber helps digestion and makes the switch much easier on your pets’ digestive tract. Pumpkin is low in fat and dense in nutrients such as Alpha and Beta Carotenes, Fiber, Vitamin C + E, Potassium, Magnesium and Pantothenic Acid. Apple Fiber is an excellent source of vitamin C and Potassium. Apple fiber is a soluble fiber that works to support and maintain lower bowel function. Ingredients: USA grown Pumpkin, USA grown Apple Fiber